Acceptable Use Policy

This Acceptable Use Policy (“AUP”) defines what is and is not permitted when using Lumira (“the Service”). This AUP is incorporated into and forms part of our Terms of Service. Capitalised terms not defined here have the meanings given to them in the Terms of Service.

By accessing or using Lumira, you agree to comply with this AUP. Violations may result in content removal, account suspension, or permanent account termination.

Lumira is designed exclusively to support parents and expecting parents. Permitted uses include:

• Logging daily check-ins about your baby's feeding, sleep, and development, and about your own wellbeing as a parent.
• Receiving AI-generated parenting guidance, weekly developmental guides, and concern summaries for informational and educational purposes.
• Journaling about your parenting experience.
• Tracking your baby's milestones and developmental patterns.
• Participating in Lumira Tribes (community feature) in accordance with our Community Guidelines.
• Inviting a partner or co-parent to share a baby profile.
• Exporting your personal data for your own records.

You must not use Lumira for any of the following purposes. This list is not exhaustive; Lumira reserves the right to determine, in its sole discretion, whether any use violates the spirit of this AUP.

2.1 Misuse of AI Features

• Attempting to extract medical diagnoses, prescription recommendations, or clinical treatment plans from Lumira's AI.
• Attempting to circumvent, disable, override, or interfere with Lumira's safety filters, red flag scanner, content moderation systems, or medical disclaimer mechanisms.
• Using prompt injection, jailbreak techniques, or adversarial inputs to manipulate the AI into producing content outside its intended scope (parenting support).
• Attempting to cause the AI to generate content that is harmful, misleading, defamatory, obscene, or illegal.
• Using the AI to generate content for commercial purposes, including articles, marketing copy, social media content, or any content intended for publication or distribution outside of your personal use.
• Systematically querying the AI to extract, reverse-engineer, or replicate the underlying system prompts, safety instructions, or model behaviour.
• Using the Service to evaluate, benchmark, or compare AI models for commercial or research purposes without Lumira's prior written consent.

2.2 Data Misuse

• Entering health data about a child who is not your own without the explicit consent of the child's parent or legal guardian.
• Entering fabricated, intentionally inaccurate, or misleading data about a child's health, development, or symptoms.
• Using the Service to collect, store, or process personal data about third parties without their consent.
• Scraping, harvesting, or systematically collecting data from the Service, including AI responses, community content, or other user-generated content.
• Sharing your account credentials with anyone or allowing any other person to access your account.

2.3 Technical Misuse

• Using automated scripts, bots, crawlers, scrapers, or other automated means to access, interact with, or extract data from the Service.
• Reverse engineering, decompiling, disassembling, or otherwise attempting to derive the source code, algorithms, or data structures of the Service.
• Interfering with, disrupting, or creating an undue burden on the Service, its servers, or its networks.
• Attempting to gain unauthorised access to any part of the Service, other user accounts, or the systems and networks connected to the Service.
• Uploading or transmitting viruses, malware, worms, Trojan horses, or any other malicious code.
• Circumventing any technological measures implemented by Lumira to protect the Service or its users.
• Using the Service through any interface other than the official Lumira web application at hellolumira.app, unless explicitly authorised by Lumira.

2.4 Harmful Conduct

• Using the Service for any purpose that is illegal under applicable law, including the laws of the State of California, United States federal law, or the law of your jurisdiction.
• Harassment, stalking, intimidation, or threatening other users of the Service.
• Impersonating any person or entity, or falsely representing your affiliation with any person or entity.
• Using the Service in connection with any form of child exploitation, abuse, or endangerment.
• Using the Service to promote or facilitate self-harm, eating disorders, or substance abuse.
• Using the Service for any commercial purpose, including reselling access, redistributing content, or licensing Lumira's AI outputs.
• Framing or mirroring any part of the Service on any other website or application.

When interacting with Lumira's AI, you agree to the following rules:

• Do not attempt to override safety features. Lumira's AI includes safety filters, a red flag scanner, and medical disclaimers. These systems are designed to protect your family. Any attempt to bypass, disable, or circumvent these features is a serious violation of this AUP.
• Provide accurate information. The quality and safety of AI-generated guidance depends on the accuracy of the information you provide. Intentionally providing false information could result in inappropriate or potentially harmful guidance.
• Do not treat AI output as medical advice. Regardless of how the AI phrases its response, AI-generated content is not medical advice. Always verify health-related information with a qualified healthcare professional.
• Report concerning AI behaviour. If Lumira's AI generates a response that seems inappropriate, inaccurate, or potentially harmful, please report it to safety@hellolumira.app. Your reports help us improve the safety and quality of the Service.
• Respect scope. Lumira's AI is designed to discuss topics related to pregnancy, infant and toddler care, child development, parental wellbeing, and related subjects. Do not attempt to use it for unrelated purposes.

You must not upload, post, transmit, or otherwise make available through the Service any content that:

• Is unlawful, harmful, threatening, abusive, harassing, tortious, defamatory, vulgar, obscene, libellous, invasive of another's privacy, hateful, or racially, ethnically, or otherwise objectionable.
• Exploits, harms, or endangers children in any way.
• Constitutes unsolicited or unauthorised advertising, promotional materials, junk mail, spam, chain letters, or any other form of solicitation.
• Contains software viruses or any other code designed to interrupt, destroy, or limit the functionality of any computer software or hardware.
• Infringes any patent, trademark, trade secret, copyright, or other proprietary right of any party.
• Contains personally identifiable information about another person without their explicit consent.
• Impersonates any person or entity, or falsely states or otherwise misrepresents your identity or affiliation.

Lumira may suspend or permanently terminate your account, with or without prior notice, for any of the following reasons:

• Violation of this AUP. Any violation of this Acceptable Use Policy, whether a single serious violation or a pattern of repeated minor violations.
• Violation of Terms of Service. Any breach of our Terms of Service or Community Guidelines.
• Safety risk. Conduct that, in Lumira's reasonable judgement, poses a risk to the safety or wellbeing of other users, their children, or the integrity of the Service.
• Fraudulent activity. Creating accounts under false identities, using the Service for fraudulent purposes, or misrepresenting your eligibility to use the Service.
• AI safety violations. Repeated or egregious attempts to circumvent AI safety features, extract prohibited content from the AI, or manipulate the AI in ways that could produce harmful outputs.
• Legal compliance. Where required by law, regulation, court order, or government request.
• Extended inactivity. Twelve (12) or more consecutive months of inactivity, subject to thirty (30) days' prior email notice.

Effect of termination. Upon account termination, your right to use the Service ceases immediately. Your personal data will be processed in accordance with our Privacy Policy. You may request a data export before termination by contacting privacy@hellolumira.app.

Appeals. If you believe your account was terminated in error, you may appeal within thirty (30) days by emailing legal@hellolumira.app with the subject line “Account Termination Appeal.” We will review your appeal and respond within fifteen (15) business days.

If you become aware of any violation of this AUP, please report it to us:

• AI safety concerns: safety@hellolumira.app
• Community violations: community@hellolumira.app
• General AUP violations: legal@hellolumira.app

Good-faith reports will never result in adverse action against the reporting user's account.

We may update this Acceptable Use Policy from time to time. When we make material changes, we will notify you via email or through a prominent notice within the Service at least fourteen (14) days before the changes take effect. The “Effective date” and “Version” at the top of this page indicate when the policy was last revised. Your continued use of the Service after the effective date constitutes your acceptance of the updated AUP.

If you have questions about this Acceptable Use Policy, please contact us: